Entrepreneur
I have built several companies, including Orangetime. I have been a marketer, a consultant and a startup founder. I have learned from success and from things not going to plan, and I have had to start over more than once.
For more than 25 years I have built companies, grown brands and worked with leaders, employees and customers.

I have built several companies, including Orangetime. I have been a marketer, a consultant and a startup founder. I have learned from success and from things not going to plan, and I have had to start over more than once.
I have created large events and helped build the EY Entrepreneur of the Year concept in Estonia from the very beginning. Through projects and events I have worked with people at Coca-Cola, Lexus, Toyota, Scania, Swedbank, Bolt, Sunly, Utilitas, EBS, Leibur and Lindström.
Together with friends I co-founded the Anonymous Presenters speaking school, where we help leaders and teams express their ideas more clearly.
At some point I realised these experiences belong together. A company's success depends not only on good strategy, but on how people understand it, how they communicate and what customers actually experience. At BrandCodex I combine that experience with the right specialists and the right tools.
Clients over the years
Companies and teams our work has brought us together with over 25 years.









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